Have you seen young adults and kids reaching for a machine and breath in from it. Ever wonder what it was? Well, these are the new e-cigarettes that people use to kick the habit of smoking cigarettes. And the brand that’s heating the market is Juul, a company founded by James Monseen and Adam Bowen, grad students at Stanford, smokers themselves who looked for alternatives to cigarettes.

Juul is the new-age status symbol. Statistics show that 18.9 % of 8th graders are vaping(Or Juul-ing) up from 17.9% last year. Go to a middle school and High School bathroom between classes and you’ll see one of them being passed around.

Why the sudden rise in Juul usage? Well, Juul delivers nicotine in concentrated doses which are well flavoured like Creme Brulee, Cherry etc. Net result: No foul odour of cigarettes, no smell post smoking. They are almost vaporless, so less chance of getting caught by the smoke detectors. Pods cost 4.25$ which is less than the retail price for a pack of cigarettes. And in case you want to hide it from your teachers- just fit it into a USB port in your computer(It looks just like a pendrive).

The authorities and FDA are under a lot of pressure to enforce strict regulations to ensure that there isn’t an indiscriminate use in school going kids. Presently the valid age of purchase is 18 in most states.

So look out for these new nicotine delivery mechanisms and protect your kids and loved ones from them.